Redesigns & Replatforming
A redesign is an opportunity for realignment
Website redesigns often focus on visual refresh—new colors, new layouts, a modern look. But real transformation comes from something deeper: realigning your website with your brand, your customers, and your business reality.
Signs it's time for more than a refresh
A coat of paint won't fix structural issues. Here's how to know if your website needs deeper work.
Your site feels dated
Not just visually, but in how it works. The experience doesn't match where your brand is today.
Growth has stalled
Traffic is steady but conversion isn't improving. Something in the experience isn't connecting.
Your platform is limiting you
Adding features or making changes has become increasingly difficult and expensive.
Brand and website don't align
Your brand has evolved, but your website still reflects who you were two years ago.
Redesign as strategic investment
We don't approach redesigns as cosmetic projects. A website redesign is a significant investment—in time, resources, and organizational energy. It should deliver proportional returns.
That means starting with strategy, not aesthetics. Understanding what's working and what isn't. Defining what success looks like before we start designing.
The result is a website that doesn't just look better—it works better. For your customers, for your team, and for your business.
"A redesign isn't about making things look new. It's about making things work right."
How we approach redesigns
A thoughtful, phased approach that minimizes risk while maximizing impact.
Discovery
Understanding where you've been, where you are, and where you're trying to go. Auditing current performance and identifying root causes.
Strategy
Defining the vision, priorities, and success criteria. Aligning stakeholders on what matters and what can wait.
Design
Creating the new experience—not just how it looks, but how it works. Building systems, not just pages.
Development
Bringing the design to life with clean, maintainable code. Testing thoroughly. Planning for migration.
Launch & Optimize
Careful rollout, monitoring, and iteration. Making sure the new experience performs as intended.
What a strategic redesign delivers
Brand Alignment
A website that authentically represents who you are today—and who you're becoming.
Better Performance
Improved conversion, engagement, and customer satisfaction from day one.
Scalable Foundation
Technical architecture and design systems that support future growth.
Team Efficiency
Easier content management and fewer bottlenecks for your internal team.
Clear Strategy
A documented roadmap for continued optimization and iteration.
Reduced Risk
Careful migration planning and thorough testing protect your business continuity.
Common Questions
Frequently asked questions about redesigns and replatforming
Thinking about a redesign?
Let's start with a conversation about where you are, what's not working, and what transformation could look like for your brand.